Toya launches PlayTiger, a new measurement platform for Roblox
Toya has announced the beta launch of PlayTiger, a new measurement and attribution platform designed to help brands and creators better understand how players engage with experiences on Roblox.
AI to analyze player attention and more
Rather than focusing solely on traditional metrics such as impressions, visits, and playtime, PlayTiger uses AI to analyze player attention, sentiment, and behavior, providing insights into how users interact with in-game content and identifying opportunities to improve future experiences.
The platform is launching in beta with its first design partners, including Miraculous Corp, where it is being used to measure player engagement during the Miraculous x Rabbids crossover event across Miraculous RP: Quests of Ladybug and Cat Noir, and Miraculous Tower Defense on Roblox.
Helping in the evaluation
According to Toya, the platform is designed for both brands and creators, helping them evaluate the quality of player engagement, improve player experiences, strengthen communities and demonstrate the impact of branded activations.
PlayTiger is currently available in beta with selected partners, with broader availability planned following the beta program.