ToyMonster appoints Becky Baldwin to lead US portfolio
ToyMonster announced the appointment of toy industry veteran Becky Baldwin as Vice President USA, a key leadership role that will drive the strategic direction and expansion of their Walmart USA business.
"Becky comes to ToyMonster with an impressive background as a successful leader in the toy industry," said Nir Pizmony, founder and CEO at ToyMonster. "We carved out a leadership role designed for Becky to accelerate growth in one of our most critical markets."
Strategic management
Becky will lead the strategic management of ToyMonster's Walmart USA account, and drive new business development initiatives to grow ToyMonster's portfolio across the U.S. market. In addition, Becky will cultivate and strengthen relationships with key Walmart USA Merchants.
Reporting directly to the ToyMonster Founder and CEO, Nir Pizmony, Becky will be based in the ToyMonster Bentonville office.
Joining from Diverse Brands
Becky joins ToyMonster from Diverse Brands, where she successfully managed a broad portfolio for Walmart and Sam's Club. Prior, Becky's career spanned several Fortune 500 companies, beginning at Walmart, followed by Category Management and Sales positions in leading beverage companies, and more recently as Senior Sales Manager Walmart at Hasbro.