Toys for Kidsters, Kidults & Co.: Spielwarenmesse 2024

From retro products to fantasy, science fiction, action and strategy - there is a toy to suit every interest of adults with purchasing power. From January 30 to February 3, 2024, the Spielwarenmesse will be highlighting this trend in particular with the new special "Life's a Playground - Toys for Kidsters, Kidults & Co.". Vividly staged, the matching product examples of the four categories Collectibles, Premium Collectibles, Creative Fantasy and Tabletop Games bring the world of playing adults to life. The interactive special area is one of the highlights of the trade show and offers impressive inspiration for what no toy store should be without.

High spending power target group

Christian Ulrich, Spokesman of the Executive Board of Spielwarenmesse eG, explains: "Adults who show an interest in toys have long been much more than a niche. They form a high-turnover target group whose potential the toy trade absolutely has to keep an eye on."

Products, know-how and experts

"Life's a Playground - Toys for Kidsters, Kidults & Co." bundles inspirations across product groups in one place. In addition to the appropriate products, the special area provides retail-specific impulses and insider knowledge. On the area in Hall 3A, experts will present old classics as well as new games and provide helpful tips. Presentations on the subject of kidults in the nearby Toy Business Forum will provide further valuable information on this target group.

Lectures on the subject of kidults in the nearby Toy Business Forum provide further valuable information on this target group and the associated categories.

Christian Ulrich sums up, "The entire 'Life's a Playground' concept, with its interactive special area and informative expert knowledge, significantly demonstrates the great potential that lies in this target group. This highlights new approaches for expanding the product range and increasing sales."

All information on the new special area at www.spielwarenmesse.de/life-is-a-playground 

Source: www.spielwarenmesse-eg.de