Toys"R"Us to launch in South America

A new partnership with Ripley enables Toys “R” Us to enter the South American market for the first time.  This includes both the Chilean and Peruvian markets. The brand will start operating in the last quarter of 2025. 

The collaboration will start with a shop-in-shop format, with the first location currently under review. This initial phase will be complemented by an e-commerce presence.

With its 1500 stores, Toys “R” Us is already represented in 35 countries and generates global retail sales of over USD 2 billion.

Source: https://toybook.com/toys-r-us-ripley-south-america-debut/