Toys"R"Us to open Flagship store in Panama
WHP Global, the parent company of Toys"R"Us today announced a partnership with Cotton Candy International to bring the Toys"R"Us and Babies"R"Us brands to Latin-America and the Caribbean for the first time. Under the agreement, Cotton Candy International will open the first Toys"R"Us and Babies"R"Us flagship stores in Panama in 2025, with plans for additional standalone Toys"R"Us and Babies"R"Us stores to follow across the region.
Significant milestone
The expansion into Latin America and the Caribbean marks a significant milestone in the Toys"R"Us global growth strategy, following recent successful launches in key international markets, including Mexico.
Leading distributor
Cotton Candy International, a leading distributor and retailer for Latin America the Caribbean markets with deep expertise in family experiences and baby products, is uniquely positioned to successfully launch and grow the Toys"R"Us and Babies"R"Us brands in the region. The Latin-American market is one of the fastest-growing for families, with an increasing demand for high-quality toys and family-friendly retail eThe flagship Toys"R"Us store in Panama is set to open in 2025 and will feature an extensive assortment of toys, games, and interactive experiences, delivering the magic that has made Toys"R"Us a beloved brand for generations of families worldwide.
Continue to expand
Toys"R"Us and Babies"R"Us currently have a presence in over 32 countries and continue to expand globally through both physical retail stores and digital platforms. Further details on the store rollout for Latin America and the Caribbean will be announced in 2025.