Trends and topics in focus: media highlights from Spielwarenmesse
As the central gathering for the toy industry takes place this year from 27 to 31 January in Nuremberg, the Spielwarenmesse offers media professionals and content creators a wide range of opportunities. The press team supports them with targeted offers that focus on the first two days of the fair with PressDay and new formats such as the Value of Play Conference. The overview helps press officers to tailor their individual programme precisely to their editorial priorities.
Atmospheric start
The 75th edition of the Spielwarenmesse kicks off in Hall 3A. The PressDay starts on Tuesday at 8.50 am in the Toy Business Forum with a large press photo opportunity – including 30 walking acts. Afterwards, 15 exhibitors will present their new products in three-minute slots at ToyPitch. Another highlight is the BusPitch. At Entrance Mitte, Christian Ulrich and Scarlett Wisotzki, Director of Communications, will guide visitors through the ToyTrends ‘AI Loves (to) Play’ and ‘Creative Mindfulness’. Afterwards, expert Stefan Will from Ultra Comix will provide exciting insights into the latest innovations in Toys for Kidults.
Events at the stands
Find more information about the program and the Value of Play Conference in the source description.