Ubisoft expands WildBrain CPLG representation: Rayman licensing rights in France
Ubisoft announced it has expanded its representation agreement with WildBrain CPLG, a trusted licensing partner for leading brands worldwide, granting licensing rights for the iconic Rayman video game franchise in France. The announcement coincides with the franchise’s 30th anniversary celebrations in Q4 2025.
Longstandig partnership
The new rights build on WildBrain CPLG's successful longstanding partnership with Ubisoft in the French market for its Les Lapins Cretins (Raving Rabbids) brand. Under the expanded agreement, WildBrain CPLG will spearhead a strategic cross-category licensing programme for Rayman, targeting key merchandising categories, including apparel and accessories, toys and collectibles, homewares, publishing, stationery, promotions, and more.
New chapter
“Our collaboration with WildBrain CPLG marks a new chapter in the evolution of the Rayman licensing program. We’re excited to see how this partnership will expand its reach and inspire meaningful brand experiences across fashion, collectibles, and more,”says François Tallec, VP Partnerships & Consumer Products at Ubisoft.