Udo Rother appointed Senior Vice President Sales at Playmobil

The Horst Brandstätter Group has appointed Udo Rother as Senior Vice President Sales at Playmobil, effective December 1, 2026. The 55-year-old will oversee sales activities across Central and Eastern Europe, as well as e-commerce.

Rother joins Playmobil after 11 years at Schleich GmbH, where he most recently served as Managing Director Sales, overseeing the expansion of international sales structures. Previously, he spent 19 years in various sales and leadership positions at the Lego Group.

According to Lars Wagner, Executive Board Member of the Horst Brandstätter Group, Rother’s experience will help strengthen Playmobil’s market position in key European markets and e-commerce while unlocking new growth opportunities.

Rother said he plans to further develop sales in Playmobil’s established markets, strengthen relationships with retail partners and improve integration between physical retail and e-commerce.

Source: https://www.horst-brandstaetter-group.com/news/udo-rother-svp-sales