Universal Music Group opens two new Umusic shops
Universal Music Group (UMG), in partnership with UMusic Hospitality & Lifestyle, its entertainment driven hospitality venture, announced the opening of two new UMusic Shop locations in New York and London, dedicated to reimagining the fan experience.
Custom collections and pieces
Each UMusic Shop offers exclusive custom collections and pieces inspired by UMG’s iconic artists, songwriters and legendary labels, providing fans with new dedicated locations to meet, share and enjoy exclusive experiences that bring them closer than ever before to the artists they love.
New cultural hub for music and style
UMusic Shop NY opened Wednesday, December 10, at 2 Penn Plaza, becoming UMG’s first permanent brick-and-mortar superfan retail experience in North America that offers a new cultural hub for music and style in the heart of Manhattan.
The store opened with a special Holiday transformation, complete with festive windows and a curated selection of vinyl, merchandise, and accessories from UMG’s artist roster.
To celebrate the opening, UMusic Shop NY has also partnered with New York’s own Awake NY on an exclusive capsule collection: the UMG x Awake NY “Music Is Universal” drop, available only at the shop.
Opening in one of London’s most iconic cultural districts
Opening Tuesday, December 16, UMusic Shop Camden will bring the UMusic retail experience to one of London’s most iconic cultural districts. Located in the heart of Camden Market, the space will serve as a creative hub where music, fashion, and design collide. Designed to capture Camden’s rebellious spirit and deep musical roots, the shop will feature exclusive artist collections, immersive installations, and live performances, along with a Vinyl Lounge, DJ booth, and recording studio-inspired Sound Room that allows fans to experience music like never before.
Bringing fans closer to the artists they love
These new locations build on earlier launches in Madrid and in the heart of Tokyo’s vibrant Harajuku district. Each UMusic Shop destination brings fans closer to the artists they love and, together, they help cultivate an expanding global fan community.