Usercentrics report highlights growing importance of AI transparency
Usercentrics has released its State of Digital Trust 2026 report, examining consumer attitudes toward data privacy, AI, and digital trust based on a survey of 11,000 consumers across seven markets.
The report found that 52% of consumers globally are willing to pay more for brands that are transparent about how AI uses their data, with the figure rising to 73% in Germany. At the same time, 47% of respondents said they had taken actions with direct revenue consequences for brands—including canceling subscriptions, switching to competitors, or reducing spending—because of concerns about how their data was being used in AI.
According to the report, 71% of consumers consider AI-driven personalization intrusive, while 52% trust AI less than humans with their personal data. Consumers are also becoming more selective about online consent, with nearly half saying they click “accept all” cookie banners less often than three years ago.
Usercentrics concludes that transparency, privacy, and consumer control over personal data are becoming increasingly important factors in building digital trust and influencing purchasing decisions.