VF Corporation to sell Dickies Brand to Bluestar Alliance for $600 million

VF Corporation, a global leader in branded lifestyle apparel, footwear, and accessories, and Bluestar Alliance LLC, a leading global brand management firm, today announced they have entered into a definitive agreement for Bluestar Alliance to acquire the Dickies brand for $600 million in cash.

Iconic American heritage brand

Dickies is an iconic American heritage brand that sits at the intersection of workwear and streetwear, with distribution in 55 countries. For over a century, it has been a cultural staple, known for its durability, authenticity, and global influence. Balancing utility and style, Dickies continues to resonate across generations, geographies, and subcultures.

Evaluating the portfolio

VF’s President and Chief Executive Officer, Bracken Darrell, said: “As I’ve said before, we continuously evaluate our portfolio and this transaction will enable us to bring our net debt level down and will be accretive to our growth on a pro-forma basis. I want to thank the entire Dickies® team for their strong commitment to transforming the brand.”

The transaction is expected to close by the end of CY2025, subject to customary closing conditions and regulatory approvals.

UBS is serving as financial advisor to VF, and Davis Polk & Wardwell LLP is serving as its legal advisor.

Source: https://www.vfc.com/news/press-release/1855/vf-corporation-to-sell-dickies-to-bluestar-alliance