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Viral brand behind Labubu dolls to go on sale at Britain’s biggest toy chain

The viral brand behind Labubu dolls will soon be on sale at one of Britain's biggest toy chains at stores across the country.

The Entertainer will see Pop Mart toys at select stores around the UK, as the start of a larger nationwide roll-out in coming months. Pop Mart has grown its global audience, particularly with consumers' increasing love for collectible toys like Labubu dolls. 

The company, based in China, has pioneered the collectable toy market that is for both children and adults by merging art, fashion and pop culture. 

They have revealed UK fans will be able to get their hands on iconic blind box collectables from Pop Mart. This includes limited-edition favourites like Molly and Skullpanda which will be at select The Entertainer stores. The brand is already available at the latest The Entertainer store in Bluewater. 

Six locations are included in the trial of Pop Mart products at The Entertainer, before they are rolled-out to additional stores nationwide in coming months.

The stores where the toys can be found include:

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  • Manchester Arndale
  • Kingston The Bentall Centre
  • Lakeside Shopping Centre
  • Milton Keynes Centre: MK
  • Sheffield Meadowhall
  • Stratford Westfield

Labubu dolls as latest doll craze sweeps across the world
 

Chief Product Officer at The Entertainer, Brian Proctor, said: "As the Pop Mart phenomenon continues to rapidly grow, we’re thrilled to reveal that The Entertainer will stock the popular toys in selected stores.

"The upcoming arrival of Pop Mart at The Entertainer highlights our ongoing commitment to offering innovative and exciting products to our customers. In addition to the arrival of Pop Mart, we will continue to ensure that our diverse product range offers plenty of choices for toy fans across the country.”

The Entertainer has over 160 stores across the UK, with thousands of toys and games to offer customers. It also provides through a thousand concessions like Tesco and Matalan, as well as trading internationally and online.

Source: The Sun

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