Walt Disney Company announces major Restructuring
The Walt Disney Company is massive, with dozens of branches for merchandise, entertainment, cruises, and theme parks. But Disney just announced that its new Disney merchandise could look different soon.
Disney is restructuring its Consumer Products division, with most of the business moving from Disney Experiences to Disney Entertainment Studios beginning in October, according to a memo from Disney Experiences Chairman Thomas Mazloum and Disney Entertainment Studios Chairman Alan Bergman.
The shift seeks to create “cohesion across the entire Disney ecosystem and extending the relevance of our franchises for generations,” according to the joint memo. “This evolution reflects how these businesses operate today and strengthens that model by more directly linking our consumer products businesses with the creative and business teams behind the content.”
“At its best, this work happens when storytelling, commerce and experiences come together from the very beginning, creating cohesion across the entire Disney ecosystem and extending the relevance of our franchises for generations,” they remarked.
With about two months until the merger, nothing has been publicized about the process or potential layoffs. Disney Consumer Products licenses Disney IP to merchandise companies like LEGO, Target, and Old Navy. DCP‑licensed merchandise generated $63 billion in retail sales in 2025, making Disney the highest‑earning licensor in the world.