Wham-O Partners with PlayMonster

Wham-O, the brand behind some of the world's best-loved toys, has announced a new licensing partnership with PlayMonster. The partnership will see PlayMonster relaunch Wham-O's Hacky Sack brand, reinvigorating a global phenomenon for a new generation of children, families and sports play enthusiasts.

New impetus for an iconic brand

Under the terms of the agreement, PlayMonster will have exclusive rights to manufacture, market and distribute Hacky Sack footmuff products in the United States, Canada and Mexico. PlayMonster plans to introduce fresh designs and new features that combine nostalgic appeal with today's trends in active play. Together, Wham-O and PlayMonster will breathe new life into this timeless classic while preserving the spirit that has made it a cultural mainstay.

Source:globaltoynews.com