What are Generation Z’s favourite brands?
Investment bank Piper Sandler Cos. has revealed results for the fall of 2023 in its 46th semi-annual survey. The question was: What are Generation Z's favorite brands? The survey was conducted from September 4 to September 27 and shows the following results:
e.l.f. remains the No.1 cosmetics brand (29%) and Nike remains the No. 1 brand for teens in apparel (35%) and footwear (61%). Chick-fil-A- is the most popular restaurant (16%) and Taylor Swift the top celebrity.
Further findings
- Teen “self-reported” spending was down 1% Y/Y to $2,316, and down 4% vs. from spring '23; parent contribution was 62% vs. 60% last spring '23
- Males led the increase in teen spending, with upper income male spend up 11% Y/Y and up 11% vs. spring '23, while female spend was down 8% Y/Y and down 2% vs. spring '23
- Cosmetics held the highest priority of beauty spending at $127, the highest level seen since '19
- Apple Pay ranked No. 1 for payment apps used within the last month at 42%; followed by Cash App at 27%
- TikTok improved slightly as the favorite social platform (38% share) by 80 bps vs. spring ‘23. SNAP was No. 2 with 28% share, followed by Instagram (23%)
- • Teens spend 28.7% of daily video consumption on Netflix (-220 bps vs. spring '23) and 29.1% on YouTube (+100 bps vs. spring '23)
- More than half (55%) of survey respondents named Amazon as their top e-commerce shopping site, followed by Shein (12%) and Nike (7%).
To see all data and get more insights, visit the link in the source description.
Source: www.pipersandler.com