Which Toy Companies and Retailers Made the 2023 Newsweek “Most Trustworthy Companies” List? There are surprises
Trust is a significant component of being a valued brand. So, it is of interest to us how toy companies and retailers who carry toys fared in the latest survey from Newsweek, „Most Trustworthy Companies“. The list consists of 700 companies broken up into twenty-three categories. Toy companies fell under the “Consumer Good” channel while retailers, not surprisingly, fell under “Retail.”
As you review the list, you will come upon some surprising results. JAKKS ranked number 3 under “Consumer Goods.” They were only beaten out by Hallmark (1) and Bath & Body Works (2). They came out ahead of Hasbro and Mattel, numbers 5 and 6, respectively.
Toy companies were listed as part of the “Consumer Goods” group. Here is how toy companies ranked:
3 JAKKS
6 Hasbro
7 Mattel
27 Funko
Retailers who carry toys ranked as follows:
1 Amazon
3 Barnes & Noble
5 Costco
10 Tractor Supply
12 99 Cent Only Stores
14 Target
15 TJX Stores
18 Joann Stores
21 Hobby Lobby
25 Walmart
27 Dicks Sporting Goods
29 QVC
30 Academy Sports
33 Michaels
36 Burlington Stores
44 Menard
45 Five Below
47 JC Penney
48 Kohls
54 GameStop
58 Big 5 Sporting Goods
59 Claire’s
61 Best Buy