Wildbrain announces global Playmobil licensing collaborations
WildBrain is expanding the licensing programme for renowned toy brand PLAYMOBIL, with new cross-category products and standout promotional collaborations across the globe. As master licensee for PLAYMOBIL, WildBrain CPLG handles worldwide rights across the brand’s core and franchise programmes for the Horst Brandstätter Group.
Partnerships across multiple sectors
For over 50 years, PLAYMOBIL has captivated children and collectors worldwide with its innovative toy figures and play worlds that inspire imagination, storytelling and creativity. Supporting PLAYMOBIL’s refreshed brand strategy for 2025, which aims to strengthen relevance, reach new audiences, and accelerate globalisation through creative campaigns and innovative product portfolios, the expanded licensing programme for kids and adults includes a wave of new partnerships across promotions, home, apparel, accessories, and health and beauty.
The collaborations will take place worldwide, including with McDonald's in 70 countries, Kia Motors in South Korea, Nomad Food across Europe, and Urgo in the Benelux countries.
Find detailed information in the source description.