WildBrain CPLG Launches Global Licensing Program for Fuzzballs Pop Culture Brand

WildBrain CPLG has announced a new global representation agreement with Kyandii Ltd to spearhead a cross-category licensing program for Fuzzballs, the fan-favorite pop culture brand created by Marc Sach. The initiative targets key markets including the U.S., U.K., and Greater China, with plans to expand across EMEA and APAC regions. Leveraging WildBrain CPLG’s global reach and local expertise, the program will focus on categories such as plush, stationery, apparel, collectibles, and more—tapping into the surging demand for anime-inspired, “cutesy” products among Gen Z and Millennial consumers.

Originating as a webcomic, Fuzzballs has experienced explosive growth on social media, with its stickers surpassing 2 billion sends/views in 2025. The brand’s relatable animal characters and positive, trend-led content have built a strong global fanbase. Upcoming launches include Fuzzballs coloring books at Walmart and Kroger in the U.S., as well as new products from licensees like Fanattik and Scrungo.

WildBrain CPLG’s Pau Pascual highlights the brand’s unique voice and rapidly growing community, emphasizing the opportunity to unlock new retail and licensing partnerships worldwide. The move positions Fuzzballs as a rising force in the global character licensing landscape, offering partners access to a vibrant, commercially powerful audience.

Source: WildBrain