WildBrain drives global expansion of Strawberry Shortcake and Teletubbies

WildBrain is expanding the global reach of its beloved franchises Strawberry Shortcake and Teletubbies with a robust international program of fresh brand activations and cross-category licensing partnerships—bringing these iconic franchises to even more fans around the world.

 Celebrating the franchise’s legacy

Strawberry Shortcake’s year-long “Berry Besties” campaign—spotlighting Strawberry’s circle of friends—was unveiled in June and has seen a series of exciting collaborations launch, setting the stage for the brand’s next major theme, “Purrfect Pets,” slated for launch in Fall 2026. As Teletubbies looks forward to its milestone 30th anniversary in Spring 2027, WildBrain is celebrating the franchise’s legacy as a pioneering preschool series with the development of a dynamic global program spanning new content, amplified fan engagement and expanded licensing partnerships.

Significant expansion

Erin Morris, VP, Global Franchise Strategy & Retail, WildBrain, said: “There’s tremendous momentum for Strawberry Shortcake and Teletubbies driven by our 360-degree strategy across content creation, audience engagement and global licensing. Both franchises have seen significant expansion in key markets globally—including North America, Europe, Latin America and Asia-Pacific—with localization playing a pivotal role. We’re also growing across key categories, as we honor the nostalgia of our beloved franchises while driving innovation to engage fans of all ages.” 

Source:https://www.wildbrain.com/trade-news/wildbrain-drives-global-expansion-of-strawberry-shortcake-and-teletubbies-with-new-brand-collaborati