WildBrain expands Strawberry Shortcake universe
WildBrain has launched a new global brand campaign for Strawberry Shortcake, titled “Purrfect Pets,” celebrating the franchise’s beloved animal companions and the special friendships they share with the characters. The campaign shines a spotlight on the pets as an integral part of the Strawberry Shortcake universe, introducing new creative content that spans digital platforms, social media and consumer products.
Designed to deepen fan engagement
Featuring fresh artwork, storytelling and brand assets, the initiative is designed to deepen fan engagement while offering licensing and retail partners new opportunities to incorporate the pet-themed content into products and promotional activities. By building on one of the franchise’s most recognisable and enduring elements, WildBrain aims to strengthen Strawberry Shortcake’s appeal among existing fans, attract new audiences and further expand the brand’s global presence through coordinated marketing and licensing initiatives.