Wildbrain launches Global Entertainment Business

WildBrain CPLG continues to expand its global strategy with the launch of a new location-based entertainment (LBE) business. Another step to increase opportunities for WildBrain's franchise brands as well as partner brands such as Peanuts and Playmobil. The initial focus will be on Asia Pacific (APAC).

Kevin Suh to develop global LBE strategy

Kevin Suh, an experienced licensing executive, is working with WildBrain CPLG to develop the global LBE strategy. Based in Los Angeles, Suh's responsibilities include developing key opportunities in global territories. Suh managed a portfolio of more than 20 entertainment destinations and programs under the Paramount Global brand, spanning theme parks, hotels and resorts, restaurants, retail stores and stage plays.

Evi Sari joins leadership team

In addition, Evi Sari, a highly experienced executive, joins WildBrain CPLG's leadership team in China as Vice President of Location-Based Entertainment to lead the agency's LBE strategy in APAC and the GCC. Based in Shanghai, she will expand regional business opportunities for WildBrain's franchise brands, including Teletubbies, Strawberry Shortcake, Inspector Gadget and In the Night Garden, as well as third-party brands such as Peanuts and Playmobil. Sari has more than 15 years of experience in a variety of entertainment projects, from cultural attractions and theme parks to resorts and family entertainment centers (FECs) for international IP studios and major government developers.

Signing key partnerships for projects in China

The launch of WildBrain CPLG's new LBE business follows the signing of key partnerships for several new projects in China through agreements signed on behalf of Peanuts Worldwide for Peanuts and WildBrain Ltd. for Teletubbies and In the Night Garden with Max-Matching Entertainments Co, a leading developer, investor and operator of international cultural and IP visitor attractions.

Who is Max Matching

Max Matching is one of the largest LBE licensees in China and is rapidly expanding into the Asia-Pacific region. The new contracts include the opening of Family Entertainment Centers (FECs) and IP-themed hotels for each brand in Beijing, in Zhongshan City, Guangdong, and in a city yet to be named.

Enjoying popular entertainment brands

The IP activations will be rolled out in new retail, leisure and entertainment centers in Beijing and Zhongshan over the next five years. These ventures will offer IP experiences in large-scale commercial complexes designed for Chinese families to enjoy popular entertainment brands.

Source: www.wildbrain.com