Wildbrain & MGM: All about Wednesday

WildBrain CPLG is working with MGM Consumer Products on a broad product assortment for the popular Wednesday series.

Most-watched on Netflix

The concept includes signing new and expanded partnerships in fashion, gifts, housewares and more. Launched on Netflix in November 2022, the series recently became the most-watched English-language Netflix series of all time.

New apparel and accessories

The collaboration will allow fans to step into the role of Wednesday and purchase new products themed around the series.

Among other things, fashion conglomerate Zara will expand its apparel released in Spring 2023 into Fall and Winter 2023. 

At Primark, a new collection in adult apparel and accessories is planned. WildBrain CPLG also has new apparel partnerships with Trucare in the Middle East and North Africa and Aytex in Germany, Austria and Switzerland (GAS).

Toys and gifts

In the toys and gifts category, WildBrain has signed CPLG Play by Play for a range of plush collectibles that will launch in Europe in August.

Cosplay, stationery and other product categories

Cinereplicas is on board for the EMEA region with a line of cosplay apparel and accessories, collectibles, stationery and kitchenware. The products are scheduled for release in the fall. Pyramid International began rolling out its gift assortment in Europe this March at specialty retailers, including HMV and Forbidden Planet, which includes wall art, stationery, and apparel.

Source: www.totallicensing.com