Wildbrain: New partnerships for “Teletubbies”

Wildbrain secures new licensing and content partnerships with the "Teletubbies" to position the popular franchise globally.

New partnerships

Highlights include a new e-commerce website, new Dolls Kill apparel lines, multiple fan-focused activities, events in China and a global partnership with lifestyle retailer MINISO.

“Spreading Big Love”

"The Teletubbies continue to take the world by storm, spreading their message of 'Big Love' to fans around the world," said Elizabeth Litten Miller, Vice President, Franchise Strategy at WildBrain. "Building on the launch of new content on Netflix and YouTube during the brand's 25th anniversary celebration in 2022, this dynamic list of collaborations demonstrates the continued appeal of Teletubbies around the world."

Expanding in key markets

These new partnerships, content, products and deals expand the brand into additional categories, with growth in the digital space and new promotional activities in key markets.

Source: www.senalnews.com