WildBrain promotes Benjamin Bao to General Manager in China
WildBrain has promoted Benjamin Bao to the newly created role of General Manager, WildBrain China, to drive further growth in the territory as part of the company’s overall APAC business. Bao was previously VP, Greater China for WildBrain CPLG, the company’s global licensing agency.
Accelerating the growth of the brand
Bao will continue in his focus on accelerating the growth of WildBrain CPLG’s agency business in China, maximizing commercial opportunities in the country for both owned franchises and partner brands. He will also adopt an expanded remit to drive business opportunities in China across WildBrain’s 360° strategic pillars of Content Creation, Audience Engagement and Global Licensing, to accelerate the company’s next stage of growth in the region for iconic brands such as Peanuts, Teletubbies, In the Night Garden, Strawberry Shortcake and more.
Based in Shanghai
Based in Shanghai, Bao will continue to report to Ben Peace, SVP Commercial, Asia-Pacific, MENA and India, WildBrain CPLG, for Global Licensing, while working closely with Maarten Weck, WildBrain’s EVP of Global Partnerships and Licensing, for WildBrain’s 360. Bao will also continue to work closely with Evi Sari, VP, Location-Based Entertainment, who leads WildBrain CPLG’s LBE business in China, reporting to Weck.