WildBrain unveils CG refresh of classic Strawberry Shortcake
WildBrain has unveiled a CG refresh of classic Strawberry Shortcake ready to headline a vibrant slate of new original digital content rolling out for fans beginning this February. The new content, which brings the iconic classic Strawberry Shortcake to life in CG animation for the first time, features a live-action/animation hybrid baking show, bite-sized micro-shorts, full minisodes and soothing lo-fi ambience videos. Each piece is crafted to engage audiences across WildBrain’s digital network—reaching families on YouTube and igniting nostalgia from young adults on TikTok and Instagram.
New licensing partnership
In addition to new content and Toy Fair activations, the Strawberry Shortcake franchise continues to expand its footprint in the toys and games sector with new licensing partnerships brokered by WildBrain CPLG. A global collaboration with L.O.L. Surprise!, a fan-favorite brand from MGA Entertainment, known for its signature surprise and unboxing experience, has introduced the L.O.L. Surprise! Loves The World of Strawberry Shortcake Tots collection, while a collaboration with USAopoly will see exclusive Strawberry Shortcake editions of Hasbro’s iconic MONOPOLY and CANDY LAND games roll out in the U.S. and Canada this spring.
Beloved by generations
Erin Morris, VP, Strategic Global Franchise & Retail, WildBrain, said: “Strawberry Shortcake is a true icon, beloved by generations around the world. This evolution blends the nostalgia of Strawberry’s classic bonnet-and-bloomers style with CG animation and storytelling designed to captivate both new and long-time fans across generations and geographies. As we expand the world of Strawberry Shortcake and her ‘berry besties’, we’re excited to partner with world-leading brands to sweeten the toy and games aisle with new products this year. Fans have told us they love classic Strawberry Shortcake, so we’re pleased to create joyful, fun and sweet experiences across our digital network for today’s audiences—whether they’re discovering Strawberry for the first time or reconnecting with a childhood favorite.”
Over 2.2 million subscribers
With the official Strawberry Shortcake YouTube channel now reaching a global community of over 2.2 million subscribers, surpassing 1.4 billion lifetime views, the brand’s YouTube footprint continues to expand across North America, Europe and Latin America, powered by an ever-growing digital network of localized channels.