Note for our trade fair visitors

Spielwarenmesse is a specialised trade fair. Tickets can only be purchased by registered trade professionals. Persons under 16 will not be admitted – excluding children up to 6 months.
Tckets are only available online and not be sold at the venue.
Please note: Suitcases, large bags and similar items that exceed standard hand luggage size must be left in the cloakroom.
Acquisition in return for payment with handover of products at the Spielwarenmesse (“over-the-counter sales”) is not permitted.

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Winners of the Toy Industry Awards 2026

Pokémon Trading Cards, Smyths and Asmodee triumph at the 61st Toy Industry Awards Smyths and Asmodee have triumphed at this year’s Toy Industry Awards winning Toy Retailer of the Year and Toy Supplier of the Year respectively. Pokémon Trading Cards, also distributed by Asmodee, won the accolade of Toy of the Year for 2025. 

Judges’ Special Recognition Award

In addition, the British Toy & Hobby Association (BTHA) presented a Judges’ Special Recognition Awards to The Entertainer for the continued supplier collaboration and expansion of their go-to-market strategies over the past 12 months, and to My Small World in Bath for their unique and innovative independently run toy shop. 

Full line up of winners 

The Industry Awards are presented by the British Toy & Hobby Association (BTHA) and the Toy Retailers Association (TRA) on the first evening of London Toy Fair 2026, which is taking place at Olympia London. The full line up of winners can be found in the source description. 

Source: https://www.btha.co.uk/toy-industry-awards-winners-2025-announced/ 

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