World Alive introduces Freak Marbles
Freak Marbles aims to redefine marble playing and collecting and make marbles popular again. For now, the launch is slated for Spain and Portugal in September 2023, with global expansion to follow in 2024.
Freak Marbles adds a new dynamic to traditional marble play. From 360 designs, collectors can create freak characters from monsters, robots, animals and more. The unique characters that are created add a new dynamic to gameplay. The marbles also have matching skins that transform them into characters to play with or display. The collection consists of 5 Freaks: Glow-in-the-Dark, Glitter Jelly, Silver, Color-Changing and Super Rare Gold. The special feature: all Freaks and skins are interchangeable and are sold in surprise packs, each containing a skin and a marble. Also available is a Battle Arena made from 100% recycled plastic in keeping with World Alive's sustainable development goals. All of Freak Marble's packaging is also sustainable.
In collaboration with Winter Video, content for TV and digital content has been created, showing the limitless potential of Freak Marbles. These include a series of Freak Marbles racing channels produced for YouTube and published in collaboration with Marble Universe, the world's largest marble run channel. Freak Marbles rallies will also feature as special guests on Jelle's Marbles (English), Fubeca's Marble Racing (English and Portuguese) and a year-long collaboration with MarbleRunSport (Spanish).
"We're creating a new era of marble collecting," said Amy Holden, Founder and Director of World Alive. "We love taking classic intercultural and intergenerational play patterns and totally innovating them, using today's technology and modern designs. That was the aim when we took our minds to making marbles cool, fun and collectible. Our own Freak characters are just the start and will form the foundation of the range with new waves of product coming periodically. The marble and skin concept is our registered design and a format that we will soon make available in several of the world’s best licences to fuel the desire to collect them all.”
Source: www.world-alive.net