World of Toys Pavilion: international exhibitors make their mark at the Tokyo Toy Show
A springboard for export-oriented toy manufacturers: The World of Toys Pavilion by Spielwarenmesse eG at the Tokyo Toy Show once again enabled international companies to enter the attractive Japanese toy market. 27 exhibitors from six countries presented their products and established new business contacts. The organiser of the trade fair is the Japan Toy Association. The show took place from 28 to 31 August and encompassed two days each for trade visitors and consumers.
Great success
The companies were extremely pleased with their participation in the 315 m² pavilion in the Tokyo Big Sight Exhibition Center. The international trade fair program of Spielwarenmesse eG will continue in 2026. From 12 to 15 January, it will offer manufacturers the opportunity to exhibit at the Hong Kong Toys & Games Fair. Interested companies can secure a place at the World of Toys Pavilion via www.spielwarenmesse-eg.de/en/world-of-toys/hongkong.