World of Toys Pavilion: Successful start at the Toy Fair NY
From September 30 to October 3, Spielwarenmesse eG was represented with a World of Toys Pavilion at Toy Fair New York. 17 exhibitors from eleven countries took advantage of the all-round package offered by the Nuremberg fair organizer and marketing service provider at the Jacob K. Javits Convention Center.
Happy participants
The convenient entry into the North American market was widely praised: "The Toy Fair is an excellent opportunity to present ourselves on the largest toy market in the world. Thanks to the cooperation with Spielwarenmesse eG, the preparations were simple and straightforward," said a pleased Thomas Pfau, CEO at soft toy manufacturer Nici.
"Our participation in Toy Fair with the Toy Fair offers us several advantages, such as a prime location and visibility," added Ive Meermans, Sales and Marketing Manager of Scoot & Ride Vertriebs GmbH.
Next World of Toys program at Hong Kong Toys & Games Fair 2024
Due to a date shift to the beginning of the year, the Toy Fair will not be held again until 2025. The next opportunity for toy companies to participate in Spielwarenmesse eG's World of Toys program will be at the beginning of 2024. From January 8 to 11, the Hong Kong Toys & Games Fair will give them the opportunity to present themselves and their products in the Asian region. The joint stand includes six exhibitors with a total area of 170 quafdrat meters. Registration is still possible.
Source: Detailed press release