WOW! Stuff : Lucy Wynn-Jones new Head of Licensing
WOW! Stuff has appointed Lucy Wynn-Jones as its new Head of Licensing, a newly created role aimed at supporting the company’s global growth and the expansion of its Puppetronics range. Lucy is an experienced international licensing and brand management executive with over 30 years of experience across toys, children’s lifestyle products and beverages.
Working for establish brands
She began her career in marketing, working with established brands such as Tia Maria and Cockburn’s Port, before moving into the toy and children’s sector more than two decades ago. Lucy joined Worlds Apart in a marketing role and later transitioned into licensing. After Worlds Apart was acquired by Moose Toys, she led Licensing for the EMEA region, developing and managing multi-territory licensing strategies in collaboration with global partners across diverse product categories.
Focus on the company’s licensing strategy
In her new position at WOW! Stuff, Lucy will oversee the company’s licensing strategy, strengthening growth in the UK while pursuing new international licensing opportunities. Both Lucy and WOW! Stuff’s management highlighted her strong industry expertise, passion for brands and alignment with the company’s creative and innovative ethos as key factors in her appointment.