Yiwugo: global trade picks up after Lunar New Year
Yiwugo.com, the official platform of the Yiwu Commodity Market, is experiencing a surge in activity following the 2026 Lunar New Year, signaling a strong start to the Year of the Horse. As a key hub connecting suppliers and buyers worldwide, the platform is seeing rising demand across several product categories, particularly perler beads and pet toys.
One of the fastest-growing segments
Perler beads have emerged as one of the fastest-growing segments, continuing the rapid expansion seen in 2025. Both domestic and international demand remain high, with many sellers struggling to keep up with orders. Businesses such as Bright Toys report balanced demand from local and overseas markets, including clients from major online retailers, while production is running at full capacity.
Strong international customer base
Other companies have also benefited from Yiwugo’s global reach. Set Sail DIY Gift Firm, for example, has built a strong international customer base while expanding in China. Its products are now sold across multiple regions, supported by a wide variety of designs and consistent demand from long-term clients.
At the same time, pet toys are becoming another key growth area. Companies like Ninghai Dougez Pet Products are seeing increasing demand from overseas markets, especially for innovative products such as electric cat teaser wands. Buyers’ preferences are becoming more diverse, with some focusing on premium quality and others on affordability.
Strengthen its role as a bridge
Overall, Yiwugo continues to strengthen its role as a bridge between China’s manufacturing sector and global markets. By combining its physical marketplace with digital tools, the platform enables sellers to reach international customers more easily while helping buyers source products efficiently. The strong start to the year highlights the ongoing vitality of Yiwu’s position as the “world’s supermarket.”