Yoto announces new partnership with Universal Music Group
Yoto, the audio platform for kids behind the critically acclaimed and award-winning screen-free Yoto Player and Yoto Mini, is thrilled to announce an industry first agreement with Universal Music Group, the global leader in music-based entertainment to bring iconic music titles and artists from its labels and catalogues, alongside contemporary frontline hits to the platform for the first time.
Bringing the magic of music to kids worldwide
The new distribution partnership will improve the opportunities for children to experience and interact with music and artistry from an early age, fostering true independence putting children as young as three in control of exploring their favourite music.
Audios for kids without adverts or unsuitable content
Inspired by Montessori principles of education, Yoto is the brainchild of digital music pioneers Ben Drury and Filip Denker, who created a device that enables young children to access the best kids’ audio, without being exposed to adverts, unsuitable content or racking up too much screen time. Yoto provides children with fun and educational audio content with a library of over 1,000 audiobooks, activities and music that enhance development and spark curiosity.
Available worldwide with major markets in the UK, France and North America, Yoto launched Yoto Player 3rd Generation in June 2023. The new-and-improved model of Yoto’s award-winning audio player retains all the features that families love but boasts improved immersive stereo sound which makes it the perfect kids player for the world’s best music.
Partnering up: Yoto and UMG
Yoto and UMG’s new partnership kicks off this month with the launch of the UK’s best-selling album of all time, Queen’s Greatest Hits: Volume 1 becoming available as a Yoto Card today and will be followed in the coming months by releases from some of the world’s most beloved and respected artists and labels including: Bob Marley & the Wailers and partner labels including Motown Records & Disney Music Group, as well as the first contemporary compilation of current hits for the platform with many more releases to be announced in the coming months.
Yoto Co-Founder and CEO Ben Drury comments; “Research consistently shows that music plays a crucial role in a child’s development, stimulating their creativity, enhancing cognitive abilities, teaching language and creating social bonds. This new partnership with Universal Music Group helps up access their extraordinary catalogue so we can now offer kids an even richer and more diverse audio experience. This partnership aligns perfectly with our mission to inspire children through the power of audio, and we can’t wait to see the smiles on their faces and watch kitchen dance floors fill up as Yoto families explore the magic of music.”
The cards will be available on Yoto webstores in the US, UK, Canada and EU alongside Yoto Amazon stores in US, UK and Canada and also via the Queen store at www.queenonline.com.
Source: www.universalmusic.com