Community Building as an opportunity for retail

Are you just a buyer or are you already part of the community? In an era of interchangeable online offerings, human connection is becoming the decisive competitive advantage. At the Toy Business Forum, Marilyn Repp demonstrated how a sense of community becomes the strongest driver of sales in retail and how traditional customers can be transformed into an active community.

About Marilyn Repp

Marilyn Repp is a retail expert, speaker and founder of The Community Building Company. Her focus is on retail innovation and community building: How can retailers bring customers, partners and employees into real exchange to drive innovation, brand loyalty and growth?