Frequency in the store - the location, the environment, the attractiveness
Toy Business Forum presentation from the Spielwarenmesse 2026
Location matters. The surrounding environment is key. Attractiveness drives sales. Many retailers underestimate how much their external environment determines their internal success. In his presentation at the Toy Business Forum, Christian Haeser highlighted this point and explained why frequency isn’t a matter of luck, but the result of a clear strategy.
About Christian Haeser
Christian Haeser is a fully qualified lawyer specializing in labour and European law. After completing his second state examination, he began working in Brussels in 2003 as a consultant for various trade and SME associations. In 2009, he moved to the management of the Federal Association of Mineral Raw Materials. Since 2020, he has been Managing Director of the trade association Wohnen und Büro in Cologne.
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