Product groups

School Articles, Stationery, Creative Design

The ideal complement to traditional toy ranges, gives buyers key stimuli for the popular “diy” trend

Crochet, painting, being creative: the DIY trend is leading to great demand for craft supplies and instructions among all age groups. As one of the main distribution channels, toy retailers are benefiting from this craze. School supplies, school bags and stationery are also some of the strongest seasonal sellers. 

The product group at a glance

  • Constant enhancement of the product diversity in the area of creative design is ensuring increasing number of visitors
  • Large number of key players and important brands represented
  • 133 exhibitors from 28 countries on an exhibition area of 3,900 m2

The Spielwarenmesse is very important to me as I can discover and understand current trends and innovations from all over the world. As a result, I can find things ideally suited to satisfy increasingly demandig younger customers in particular.

Rosalba Capurro, KM2 S.r.l., visitor from Italy

The atmosphere at the Spielwarenmesse is terrific. Being in hall 4 and therefore positioned closely to the educational toys, we are benefiting from greater visitor traffic. This means we can forge new and interesting business contacts.

Hans Jörg Iden, CEO, duo schreib & spiel Verwaltungsgesellschaft mbH & Co. Vertriebs KG,exhibitor from Germany

PRODUCTS

In this product group you will find amongst other things

  • School Articles, Stationery
    Exercise books, blocks; Folders, file binders, organization aids; Writing utensils; Drawing materials, colours; Compasses, drawing utensils, sharpeners; Labels, foils, stickers; School bags and accessories; Backpacks and accessories; Cones for sweets on the first day of school; Educational and children's books; Water bottles, lunch boxes, etc.; Watches, clocks and alarm clocks; Other stationery articles, trend articles; Shop fitting

  • Creative Design
    Handicraft articles, accessories and books; Painting and artists' articles; Modelling, plasticine; Adhesives, glues; Casting techniques; Needlework, textile design; Jewellery and accessories; Beads; Mineral stones; Florists' articles, artificial flowers; Literature for handicrafts; Handicraft tools; Smelting pellets and sets; Wax articles; Wickerwork; Gift ribbons, wrapping paper, bags, etc.

  • Licensed articles, sustainable products and products for people with special needs complete the product portfolio.

VISITOR GROUPS

  • Toy shops, craft stores
  • Stationery trade, gift shops and promotional items trade
  • Drugstores, supermarkets, department stores
  • Mail order business, online shops
  • Nursery and school outfitters
  • Licensors, licence agencies

TARGET GROUP

The toy trade is supplemented by, among other things, the schoolbags, writing utensils and notepads offered by many retailers in their stores at back-to-school time. Such ranges produce synergy effects, signal competence and generate additional seasonal business. Demand rises at the start of each school year in particular. Paper, office supplies and stationery, as items used every day and purchased all year round, generate regular demand.

The sustained international DIY trend has meant increased customer interest in creative materials, such as colouring books and accessories for crafts and crocheting.

[Translate to Englisch:] Niklas Renner

Niklas Renner

Project Manager

 

 

YOUR CONTACT FOR RETURNING EXHIBITORS:

Claudia Herzog

Sales Manager

 

 

YOUR CONTACT FOR NEW EXHIBITORS: