Multi-Product Group
Wide product portfolio and exciting licensed products
The "Multi-Product Group" presents a diverse selection of exhibitors from the fields of toys, licensed articles and consumer goods. The numerous offerings range from product innovations to toy classics and trend articles to popular licensed products, appealing to different age groups and interests. Discover the latest trends and innovations in the toy and license industry in Halls 11 and 12.
The product group at a glance
- The exhibition area for this product group is located in Halls 11.0, 11.1, 12.0 und 12.1
- The largest product group at Spielwarenmesse
What our participants are saying
Spielwarenmesse is actually the most important fair for us. It’s the place where we meet all international buyers, and our entire team from the main markets is here. It’s simply the perfect place to connect and showcase our growth.
Tim Schulz, Country Manager DACH Zuru
We successfully used Spielwarenmesse to present our world premiere 'Sky Trails' to a large international audience. The leading trade fair offers us a valuable platform to connect with partners and customers worldwide. The response was extremely positive – giving us great momentum for 2025.
Björn Seeger, Press spokesperson Playmobil
Visitor groups
- Toy retailers, stationery retailers
- Drugstores and supermarkets
- Department stores
- Food retailers, discounters
- Mail order businesses, online shops
- Gift shops and craft stores
- Licensors, licence agencies
- Furniture stores, decoration trade
![[Translate to Englisch:] Heiko Röschlein](/fileadmin/_processed_/0/f/csm_SeG_Roeschlein_business_8fb5fa6aca.jpg)
FAQs
The Multi-Product Group brings together exhibitors with a versatile range that covers several product groups – for example toys, gift items, stationery, decoration, lifestyle products and more.
The exhibition area for the Multi-Product Group is located in Hall 12.0 at the Spielwarenmesse. The next Spielwarenmesse will take place from 2 to 6 February 2027.
It allows retailers to quickly get an overview of diverse assortments, discover synergies and identify new business opportunities for different target groups.
The focus is on innovative assortment mixes, flexible concepts for retail, seasonal trend items and the combination of toys with lifestyle and gift products.
