Note for our trade fair visitors

Spielwarenmesse is a specialised trade fair. Tickets can only be purchased by registered trade professionals. Persons under 16 will not be admitted – excluding children up to 6 months.
Tckets are only available online and not be sold at the venue.
Please note: Suitcases, large bags and similar items that exceed standard hand luggage size must be left in the cloakroom.
Acquisition in return for payment with handover of products at the Spielwarenmesse (“over-the-counter sales”) is not permitted.

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Spielwarenmesse TV

Innovations, Interviews & Highlights

Spielwarenmesse TV is the new video format. Our presenter team Jenny and Rob will discover novelties and will talk to toy experts.

29.01.2026

Day 3 - Spielwarenmesse 2026

28.01.2026

Spielwarenmesse 2026 - Day Two

27.01.2026

Welcome to Spielwarenmesse 2026!

03.06.2025

ToyTalk: Global Game Deals with Alderac

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