The Electronic Toys product group is located in hall 4A. 

With more than 1 million products, including around 120,000 new toys, the Spielwarenmesse^® offers a unique product variety. Read in the ToyMagazine which trends and innovations are emerging in the product group Electronic Toys.

Technological progress revolves around concepts such as artificial intelligence, the Internet of Things, virtual reality and so on. These advancements have also reached the toy sector. With electronic toys, children and adults can help to actively shape the nature of play, among other things, such as by learning to program through play and interaction with their toys. Products that open up technological possibilities through play and integrate the latest tech trends into toys are often at the forefront. Consumers are ensured exciting play experiences with the added value of thereby preparing themselves for our digital world. Children also go wild for products that add digital aspects to physical content. With increasing demand for “playful technology” in some markets, there is potential for toy manufacturers and retailers to tap into new business areas and target consumer groups with a strong interest in technology.