The Electronic Toys product group is located in hall 4A, alongside the Tech2Play activity area. 

With more than 1 million products, including around 120,000 new toys, the Spielwarenmesse^® offers a unique product variety. Read in the ToyMagazine which trends and innovations are emerging in the product group Electronic Toys.

Artificial intelligence, the Internet of Things, virtual reality and a whole lot more are shaping digital and technological progress in all areas. This development has now also reached the toy industry. With electronic toys, children and adults can, among other things, actively influence the way they play and interact with their toys through, for example, programming. The focus here is often on products that introduce the technological possibilities through games and integrate the latest technological trends into toys. This promises consumers exciting gaming experiences together with the added value of preparing themselves playfully for a digitised world. With increasing demand for "playful technology" on some markets, toy manufacturers and retailers have the potential to tap new business opportunities and to target consumers that have a keen interest in technology.

Here is an overview of the top 5 countries in terms of market size and growth rate in the Electronic Toys product group. At the moment, only market data for the "remote controlled toys" sector are available.*

Top 5 market size

Radio/Remote Control Toys

• China: $904.2 million (+ 9.0 %)
• USA: $717.3 million (+ 3.9 %)
• Japan: $350.0 million (- 1.7 %)
• Germany: $340.5 million (+ 4.8 %)
• United Kingdom: $252.5 million (- 2.7 %)

Top 5 growth rate

Radio/Remote Control Toys

• South Africa: + 19.7 %
• Ukraine: + 18.6 %
• Mexico: + 13.9 %
• Russia: + 10.7 %
• Argentina: + 9.8 %

*Source: Euromonitor International, 2016/2017 (updated August 2018)