Spielwarenmesse: Kids License Monitor III/2018: these are the most popular toy licenses among children

Choose language

 

Die beliebtesten Lizenzthemen
  Licenses

Licenses

Kids License Monitor III/2018: these are the most popular toy licenses among children

from iconkids & youth

Minions are the most popular toy license in the UK and France. Which other superheroes are currently in high demand? The Kids License Monitor of the Munich based research institute iconkids & youth gives the toy industry an overview of which licenses were particularly popular in the third quarter of 2018.

Top 10 Licenses - appeal

The licenses liked best by children aged 4-12 years in the three markets (total sample). For example, 75 % of all British children in this age group like Toy Story.

The top 10 most popular licensed properties in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular licensed properties in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular licensed properties in France (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular licensed properties in France (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular licensed properties in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular licensed properties in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)

The licenses liked best by boys and girls aged 4-12 in Germany

Boys in Germany

  • 4 - 6: Cars, Mickey Mouse, Paw Patrol
  • 7 - 9: Minions, Ice Age, Tom & Jerry
  • 10 - 12: Tom & Jerry, Dragons, Ice Age

Girls in Germany

  • 4 - 6: Frozen, Maye the Bee, Minni Mouse
  • 7 - 9: Frozen, LEGO Friends, Tom & Jerry
  • 10 - 12: Frozen, Tom & Jerry, Minions

Top 10 toy licenses - hype status

The licenses which are absolutely brilliant to have on products for most of the children aged 4-12 years in the three markets (total sample). For example, 53 % of all German children in this age group consider Minions absolutely brilliant to have on their things.

The top 10 most popular license themes on toys in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular license themes on toys in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular license themes on toys in France (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular license themes on toys in France (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular license themes on toys in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular license themes on toys in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)

The top 3 most popular licenses on toys in Germany sorted by gender

Boys

  • 4 - 6: Cars, Minions, Spider-Man
  • 7 - 9: Star Wars, Minions, LEGO Ninjago
  • 10 - 12: Star Wars, UEFA Champ. League, Spider-Man

Girls:

  • 4 - 6: Frozen, Disney Princess, My little Pony
  • 7 - 9: Frozen, Bibi und Tina Real life, Trolls
  • 10 - 12: Emoji, Ostwind, The Voice

A detailed survey description and all detailed results are available on the iconkids & youth website.

 

Author of this article:

iconkids & youth

Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.

 

Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.