Spielwarenmesse: Kids License Monitor I/2018: these are the most popular toy licenses among children

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12. April 2018 / Licenses

Kids License Monitor I/2018: these are the most popular toy licenses among children

from iconkids & youth

With Tom & Jerry, Mickey Mouse and Bugs Bunny there are many classic licenses in the current Kids License Monitor which compete with the permanent top licenses Minions, Frozen and Ice Age. Find out which license themes for children's toys from the UK, France and Germany have been particularly well received in the first quarter of 2018.

Top 10 Licenses - appeal

The licenses liked best by children aged 4-12 years in the three markets (total sample). For example, 76 % of all German children in this age group like Bugs Bunny.

The top 10 most popular licensed properties in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular licensed properties in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular licensed properties in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular licensed properties in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular licensed properties in France (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular licensed properties in France (Illustration: Spielwarenmesse; Source: iconkids & youth)

The licenses liked best by boys and girls aged 4-12 in Germany

Boys in Germany

  • 4 - 6: Cars, Fireman Sam, Paw Patrol
  • 7 - 9: LEGO Ninjago, Tom & Jerry, Ice Age
  • 10 - 12: Minions, Tom & Jerry, Minecraft

Girls in Germany

  • 4 - 6: Frozen, Laura's Star, Princess Rapunzel
  • 7 - 9: Princess Rapunzel, Frozen, Mia & Me
  • 10 - 12: Minions, Bibi und Tina Real life, Pets

Top 10 toy licenses - hype status

The licenses which are absolutely brilliant to have on products for most of the children aged 4-12 years in the three markets (total sample). For example, 40 % of all German children in this age group consider Mickey Mouse absolutely brilliant to have on their things.

The top 10 most popular license themes on toys in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular license themes on toys in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular license themes on toys in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular license themes on toys in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular license themes on toys in France (Illustration: Spielwarenmesse; Source: iconkids & youth)The top 10 most popular license themes on toys in France (Illustration: Spielwarenmesse; Source: iconkids & youth)

The top 3 most popular licenses on toys in Germany sorted by gender

Boys

  • 4 - 6: Cars, Fireman Sam, Minions
  • 7 - 9: LEGO Ninjago, Minions, Star Wars
  • 10 - 12: Minions, Star Wars, Harry Potter

Girls:

  • 4 - 6: Frozen, Princess Rapunzel, Disney Princess
  • 7 - 9: Minions, Frozen, Mia and Me
  • 10 - 12: Minions, emoji, Ostwind

A detailed survey description and all detailed results are available on the iconkids & youth website.

 

Author of this article:

iconkids & youth

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