Spielwarenmesse: Kids License Monitor III/2017: these are the most popular toy licenses among children

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16. October 2017 / Licenses

Kids License Monitor III/2017: these are the most popular toy licenses among children

from iconkids & youth /  Show comments

New tv series and movies result in brand new license themes in the top 10 ranking. But the Minions, Scooby-Doo and the Marvel heroes are staying in their top positions. The Kids License Monitor from the the Munich based Children's Research Institute iconkids & youth shows you which license themes for children 's toys were particularly popular in the third quarter of 2017.

Top 10 Licenses - appeal

The licenses liked best by children aged 4-12 years in the three markets (total sample). For example, 66 % of all French children in this age group like "Cars".

The top 10 most popular licensed properties in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular licensed properties in France (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular licensed properties in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)

The licenses liked best by boys and girls aged 4-12 in Germany

Boys in Germany

  • 4 - 6: Cars, Mickey Mouse, Bob the Builder
  • 7 - 9: Ice Age, Tom & Jerry, Penguins of Madagascar
  • 10 - 12: Minions, Ice Age, Penguins of Madagascar

Girls in Germany

  • 4 - 6: Frozen, Minnie Mouse, Disney Princess
  • 7 - 9: Ice Age, Frozen, Tom & Jerry
  • 10 - 12: Bibi und Tina Real life, Ice Age, Minions

Top 10 toy licenses - hype status

The licenses which are absolutely brilliant to have on products for most of the children aged 4-12 years in the three markets (total sample). For example, 38 % of all British children in this age group consider Harry Potter absolutely brilliant to have on their things.

The top 10 most popular license themes on toys in Germany (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular license themes on toys in France (Illustration: Spielwarenmesse; Source: iconkids & youth)
The top 10 most popular license themes on toys in the UK (Illustration: Spielwarenmesse; Source: iconkids & youth)

The top 3 most popular licenses on toys in Germany sorted by gender

Boys

  • 4 - 6: Cars, Minions, Spider-Man
  • 7 - 9: Spider-Man, German National Football Team, Minions
  • 10 - 12: German National Football Team, Minions, Batman v Superman 

Girls:

  • 4 - 6: Frozen, Minnie Mouse, Disney Princess
  • 7 - 9: Minions, Frozen, Ice Age
  • 10 - 12: Minions, Bibi und Tina Real life, Frozen

A detailed survey description and all detailed results are available on the iconkids & youth website.

 

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