Spielwarenmesse: Magazine Spirit of Play

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Spirit of Play - The Global Toy Magazine

The industry-specific print magazine of the Spielwarenmesse® informs you as a buyer and decision-maker about current topics around toys. The magazine promises competent first-hand knowledge: trends, new products, innovations in retail and market developments are as much a topic as licenses. Discover "Spirit of Play - The Global Toy Magazine"!

  • Issue 1

    Issue 1

    Spirit of Play

    Why the future belongs to tech toys; Active selling in flux; The future is licensing; ... Read the first issue of "Spirit of Play".

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  • Issue 2

    Issue 2

    Spirit of Play

    Achieving customer loyalty; Children as product experts; Reach digital natives; ... Read the second issue of "Spirit of Play".

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  • Issue 3

    Issue 3

    Spirit of Play

    Influencer Marketing; Children's TV series and licencing trends interact; Voice assistants and toys; ... Read the third issue of "Spirit of Play".

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