Be part of it when the industry comes together from Tuesday to Saturday, 27 – 31 January 2026!
Here you will always find all the important information you need to optimally prepare and successfully organise your trade fair participation. All content is constantly updated and expanded by us.
365 days a year topics, trends and insights from the world of play in the toy magazine.
Spielwarenmesse owes its 75th anniversary to the people who shape it. “Mister Mensch ärgere Dich nicht” Axel Kaldenhoven talks about people and trade fairs.
Community Building in Retail: Marilyn Repp knows that human warmth is key to building genuine relationships and customer loyalty in the digital age.
75th anniversary of the International Toy Fair – these companies have been there from the very beginning and are part of its success story: Heless, Glocken-Huck, and Loquai Holzkunst.
The most important dates for toy professionals worldwide. Save these events for December 2025.
Two fathers revolutionized the market for children's audio plays. As a startup, they introduced the Toniebox in Nürnberg in 2016 – and wrote a true success story.
