
With Speelgoed en Hobby to Spielwarenmesse 2027
Dear Speelgoed en Hobby member,
It’s that time of year again in 2027: the Spielwarenmesse brings the entire international industry together in Nuremberg. The world’s leading toy fair will take place from 2 – 6 February 2027. Be part of this unique event!
Discover 14 product groups bursting with innovations, trends and fresh inspiration for your business. Spielwarenmesse is the perfect place to expand your professional network and experience the diversity of the toy industry.
You can see who will be there in the exhibitor directory.

Your benefits as a member of Speelgoed en Hobby*:
- Free permanent ticket worth €55
- Access on all days of the fair
- The e-ticket can be printed out or used digitally on your smartphone
- On the days of the event, your admission ticket is also valid as a ticket for all VGN public transport for the entire Nuremberg area
Please note: Each person may only use the association’s voucher code to generate one ticket for themselves.
Travelling to Spielwarenmesse:
The exhibition center is well connected to all nearby highways, the main train station, and Nürnberg Airport. To make your journey as convenient as possible, we offer a variety of transportation options, including bus, train, and air travel (via Frankfurt, London, Paris, Amsterdam etc.).
Arriving at München Airport? Feel free to use our exclusive Spielwarenmesse Bus service from München Airport to Nürnberg Exhibition Center.
Tickets:
The ticket price is €42.00 per single journey. Tickets are not available on or in the buses.
Hotels:
To help you choose the right accommodation, we have put together some hotel offers for you. We recommend booking early so that you can concentrate fully on your trade fair appearance.
Find all the information regarding your travel planning here.
Tip:
Optimize your trade fair visit with the free Spielwarenmesse App – your indispensable tool for effective preparation and networking. Benefit from user-friendly navigation, the interactive hall plan, and the integrated exhibitor directory and program.
*This offer is only valid for members of Speelgoed en Hobby and their employees. There is no box office on site.