Spielwarenmesse

Welcome to the heart of the toy industry

Experience the Spirit of Play in Nuremberg from 27 – 31 January 2026

Magazine

All news at a glance

365 days a year topics, trends and insights from the world of play in the toy magazine.

Video

New York, New York: The Latest Retail Technologies and Store Formats from the Big Apple

Frank Rehme shows how new technologies and store concepts from New York are transforming retail and the shopping experience.

Toy packaging in the age of sustainability

The AIJU study for the ECO TOY PACK initiative finds out what consumers really care about when it comes to sustainable toy packaging.

Experiential Marketing and Gamification – Why the World Needs More Fun

Daniel Pflieger uses gamification to create engaging brand experiences.

New model railway products for every generation

Trains continue to be a popular toy for all age groups. Peter Pernsteiner took a look at this miniature world at Spielwarenmesse 2025.

Kidults: Diverse and Underestimated in the Market

With a focus on a often overlooked target group, Carol Rapp and Robin de Cleur show the potential that lies in game-loving adults.

Fair profile

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Product groups

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Site & Halls

Exhibit

Your participation opportunities at 75th Spielwarenmesse

Take advantage of the largest B2B platform in the toy industry to expand your network and open up new markets. Meet industry leaders and decision-makers at the 75th Spielwarenmesse in Nuremberg.

Blick auf Halle 3A der Spielwarenmesse mit zahlreichen Ständen und Besuchern. Die Messehalle ist gut beleuchtet und zeigt eine Vielzahl an Ausstellern mit kreativ gestalteten Ständen, die Spielwaren und pädagogische Produkte präsentieren. Besucher schlendern durch die Gänge, informieren sich über Neuheiten und tauschen sich mit Ausstellern aus. Auffällig sind bunte Banner, moderne Standdesigns und dekorative Beleuchtungselemente, die eine lebendige Atmosphäre schaffen.

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Exhibitors 2025

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Our focus topics

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