Be part of it when the industry comes together from Tuesday to Saturday, 27 – 31 January 2026!
Here you will always find all the important information you need to optimally prepare and successfully organise your trade fair participation. All content is constantly updated and expanded by us.
365 days a year topics, trends and insights from the world of play in the toy magazine.
How do you treat yourself to simply being offline and unleashing your inner creativity? Creative mindfulness is one of the ToyTrends for 2026. Let our article inspire you with activities you can use…
Dr Ulrich Maly attended the Toy Fair for 18 years as mayor. In his memoirs, he recounts how impressed he was by the trade fair even as a child.
Spielwarenmesse owes its 75th anniversary to the people who shape it. “Mister Mensch ärgere Dich nicht” Axel Kaldenhoven talks about people and trade fairs.
Start-ups are vital for the retail industry. Innovative products create unique selling points. Find out why retailers should embrace fresh ideas.
Community Building in Retail: Marilyn Repp knows that human warmth is key to building genuine relationships and customer loyalty in the digital age.
