Durability on Wheels
Sustainability is becoming increasingly important in the toy industry. There is growing demand for products that are not only durable but also repairable and enable responsible resource management throughout their entire lifecycle. At the same time, requirements for transparency and sustainable material concepts are rising. Scooter manufacturer GLOBBER meets these developments with a clear focus on product quality, service, and the use of plastics certified under the Global Recycled Standard (GRS). In doing so, the company addresses central expectations of both retailers and consumers.
From France to the World
GLOBBER was founded in 2014 by a team of experienced industry experts with more than two decades of expertise in ride-on and outdoor toys. Within just a few years, the brand established itself as an internationally recognized provider in the scooter segment. A major milestone was the Toy Award win at Spielwarenmesse Nuremberg in 2016. With the founding of GLOBBER Deutschland GmbH in 2025, the company further strengthened its presence in the European market. From its locations in Lyon and Hagen, GLOBBER now serves its most important European markets. The brand's products are now available in more than 100 countries worldwide.
Spielwarenmesse as an Important Platform
For GLOBBER, Spielwarenmesse in Nuremberg has been an important stage for many years to present innovations to an international trade audience, build relationships with retail partners, and engage with the industry. The Toy Award win in 2016 significantly contributed to the brand's international visibility and strengthened its position as an innovative provider in the scooter and children's mobility products sector.
Sustainability as a Core Part of Corporate Strategy
At GLOBBER, sustainability is not a standalone project but is firmly anchored in corporate strategy. More than 100 models already use plastics certified under the Global Recycled Standard. Furthermore, the company consistently pursues a durability approach. A comprehensive spare parts offering and active customer service enable the repair and long-term use of many products. In the scooter segment in particular, repairability and parts availability play an important role in extending product lifespan and conserving resources.
Sustainability is both an opportunity and a risk for toy retailers: customers expect durable, low-toxicity products and less packaging, but careless marketing can result in warnings. Since September 27, 2026, the EU Directive EmpCo against greenwashing applies: generic terms such as "environmentally friendly" or "Eco" are prohibited without recognized proof.
Tips:
- Verify claims: Review advertising, product names, and shelf labels for vague environmental terms.
- Specific instead of general: "made from 100% recycled plastic" instead of "sustainable" with evidence.
- No proprietary seals: Use only certified or state-recognized seals.
- Involve suppliers: Systematically request and keep certificates and material documentation on file.
- Don't advertise compensation: "Climate neutral" through offset payments is no longer permitted.
Tips from Prof. Dr. Matthias Fifka, expert in sustainable business models and future-proof strategies.
Safety and Development in Focus
In addition to sustainability, safety is one of the central pillars of the brand philosophy. Product development and engineering are carried out in France according to company information. Safety concepts tailored to family everyday life and enabling reliable use are equally relevant for retailers and consumers. At the same time, thoughtful design and functioning service processes can reduce returns and complaints.
With its European structure, locations in Lyon and Hagen, and continuously expanding international presence, GLOBBER positions itself close to its core markets. The focus on safety, durability, repairability, and the use of certified recycled materials addresses central industry topics. In this way, the company relies on concepts that not only meet current market requirements but also create long-term perspectives for sustainable consumption and customer satisfaction.
