Toy Business Forum
The Place to Be for Knowledge, Trends, and Networking
This is where the industry pulsates: the Toy Business Forum 2026 is the meeting place in Hall 3A for everyone who wants to be inspired. Stock up on knowledge, track down trends, make contacts - all in one place, all with an extra dose of energy!
ToyPitches, live podcasts, panel talks, inspiring presentations, and "Exhibitors on Stage" bring the most exciting topics in the industry to the stage. From trends to artificial intelligence and sustainability to kidults - here you'll find insights that really help.
Networking? Of course! The networking breaks are the ticket to new contacts, fresh ideas, and real conversations - very relaxed, very uncomplicated. And as an extra: live bands and musical highlights ensure a good atmosphere and the perfect trade fair feeling during the lunch break.
And on Wednesday? Clear the stage for the ToyAward ceremony - a real highlight that showcases innovations and celebrates the industry.
Still a while to go until the next Toy Business Forum? The highlights and presentations from this year are available on demand at Spielwarenmesse Digital - perfect for filling the time until 2026 with fresh ideas and inspiration!
The 2026 programme will be available here from mid-November.
These are our first speakers and topic highlights for the Toy Business Forum 2026
- Reyne Rice (ToyTrends, USA): Emerging Trends & Technologies 2026 and Beyond
- Dennis Book (Thalia): Expansion and future strategy - books and toys as a successful duo
- Marilyn Repp (The Community Building Company): Community building as an opportunity for brick-and-mortar retail
- Jasmin Karatas (RAW-R Agency) and Carol Rapp (SPIEL Essen): Live podcast "Kidults vs. nerds"
- Sabine van Almsick (ECC Next): What do Chuck Norris, Ludo and AI have in common?
