Spielwarenmesse: Games, Books, Learning and Experimenting

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Games, Books, Learning and Experimenting

Games publishers such as KOSMOS, Ravensburger, and other game publishers are always coming up with new, innovative game structures, which increasingly feature digital functions for tablets and smartphones as well. Strong revenues are also being generated from books for children and young adults. Toy manufacturers and retailers are tapping into the zeitgeist with products that incorporate learning and experimentation.

“I come to the Spielwarenmesse every year to meet international suppliers of learning aids with whom I have been working for many years. I take a look at their new products and at the same time I negotiate new contracts for the next year. Furthermore, I explore what other exhibitors have to offer to find out about new products and inventions. I regard the Spielwarenmesse as the most important platform for my business.”
Uri Sela, Co-owner, Yesod publishing company, visitor from Israel
„Spielwarenmesse is the most important b2b event for us. The fair offers perfect conditions to showcase our product variety. With our newly-conceived exhibition concept, we were able to understand the various needs of our customers, and can turn the increased number of visitors into business contacts. 
Michael Kränzle, Marketing Director, Pegasus Spiele GmbH, exhibitor from Germany

You can discover

In this product group you will find

  • Games

Children's games; Quiz games; Card games; Dice games; Jigsaw puzzles; Parlour games; Board games; Puzzles; Roleplays; Game accessories; Literature on games

  • Books

Children's books; Juvenile books; Talking books; Painting books; Manga, comics; Bookmarks, bookends; Children's magazines; Learning and teaching material

  • Learning and Experimenting

Educational games; Experimental kits; Globes; Atlases

  • Non-book

Posters; Paper, cardboard; Stationery; Calendars; Magnetic articles; Cartography

License articles, merchandising, sustainable toys and toys for people with special needs complete the product portfolio.

The Games, Books, Learning and Experimenting product group is located in hall 10.0, 10.1 and Foyer 10.0.

Spielwarenmesse hall plan toy fair Nuremberg

With more than 1 million products, including around 120,000 new toys, the Spielwarenmesse® offers a unique product variety. Read in the Toy Magazine which trends and innovations are emerging in the product group Games, Books, Learning and Experimenting.

Trade in children’s and young adult literature is well positioned for the future. Many publishing houses are increasingly relying on multichannel offerings and expanding their consulting expertise. In general, customers respond well to links between brick-and-mortar retailing and online offerings. Fuelled by the positive development in recent years, further growth is expected in sales of children’s books. The toy trade is also reaping the benefits of children’s love of reading. With literature, read-aloud, colouring, picture and audio books, retailers are offering the target group a broad mix of products to complete their range.

When choosing between paper and digital formats, it’s worth taking a look at what consumers in individual countries want. There is a general affinity towards e-books and multimedia books in English-speaking countries, while the target group in Germany, one of the biggest markets, still tends to prefer the printed word. A trend towards digitalisation can be seen in the area of non-fiction and picture books in particular, where interactive elements that offer a special reading experience are popular. This segment in particular has been growing steadily in recent years.

Gallery: Games, Books, Learning and Experimenting

Contact for new exhibitors:

Claudia Herzog

+49 911 99813-46

Your contact:

Martin von Vopelius

+49 911 99813-58


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