Spielwarenmesse: Book services

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Book services

We offer our exhibitors many press and marketing services for effective media coverage and publicity for their innovations and products at the Nuremberg toy fair.

Are you exhibiting at Spielwarenmesse® and not sure which services are necessary and useful? The StarterPackage enables you to organize your presence at the fair quickly and clearly. Benefit from the BASIC or PREMIUM version and present your products to the toy industry at low cost.

The best offer for launching your product with a price advantage!

You are exhibiting at Spielwarenmesse® 2019 and launching a new product but you are not sure which services are useful or which services we offer?

The Product Launch Package enables you to generate more attention and give the press more options to know everything about your innovation. Benefit from the BASIC or PREMIUM version and present your products to the international toy industry.

BASIC PREMIUM
showcase to present your new product in the TrendGallery (available in three different sizes) showcase to present your new product in the TrendGallery (available in three different sizes)
inclusion of the new product in the print and online versions of the TrendGuide inclusion of the new product in the print and online versions of the TrendGuide
electronic press box electronic press box
a press box in the Press Center for your press kits a press box in the Press Center for your press kits
Facebook teaser post Facebook teaser post
Participation at the PressPreview with a presentation stand of 6m²
Facebook teaser post following the PressPreview

Please note that the number is limited. Only companies who exhibit in 2019 are able to book a package.

Detailed information about the PLP for the Spielwarenmesse® 2019 and  the application are available in the Online Service Center

Customer invitations result in talks about contracts and contribute to your trade fair success. They also stimulate and arouse the interest of prospects and key customers. Only this way can you get the right visitors to come to your stand. So invite your customers! You can find a complete overview of our comprehensive range of services and all the important information for these services in the Online Service Center.

We can help you with numerous services:

  • Invitation vouchers
    You can use this effective instrument to invite your customers to the fair – by mail or electronically – and pay the cost of a 1-day ticket or a permanent pass. And the best thing of all? You get 10 1-day tickets for free!
  • Invitations with permit
    You can use the invitation vouchers with permits for broad-based invitation mailshots. You will make it easier for your customers to enter the Spielwarenmesse®, but they will have to pay for the ticket themselves.
  • Visitor information flyer
    Help your visitors get ready for the fair by giving them all the important information they need. Because the fair is so international, we offer the visitor information flyer in 17 languages – in print and electronically.
  • Printing stickers
    Put printing stickers on your outgoing mail to encourage people to take part in the Spielwarenmesse®. We recommend personalized stickers with your company name and booth number.
  • Electronic stand signatures
    We can offer you electronic stand signatures for your online communications. Customize your personal stand information so that you can use it in e-mails and on your website.
  • Mailing templates
    Do you need ideas or text modules for your invitation? No problem! They can be downloaded from the Online Service Center. TIP: Offer your customers the best possible service and recommend accommodation options.
  • Video clips
    Often pictures say more than 1,000 words. Our clip "Welcome to Spielwarenmesse®" really makes your customers want to visit the Spielwarenmesse®. The video "How to visit the Spielwarenmesse®" is a valuable guide for the whole planning of their trade fair visit (available soon).
  • Stand party
    Offer your customers a special highlight! A stand party will give you the chance to thank customers for deals closed and to get to know your contacts better – and all in a relaxed atmosphere.

Make use of professional support!

Do you need advice in creating an individual invitation? Die roten Reiter can help you create an outstanding invitation in line with your customers` needs, one which stands out from the crowd. For more information see www.dierotenreiter.com or contact us directly at +49 911 9981340.

More tips and advice on customer invitation

Our services

  • Walking acts
  • Toy experts
  • In- & outdoor banner
  • Illuminated CityLight showcase
  • Stair advertising
  • Large posters
  • Large awnings

You can find a complete overview of our comprehensive range of services and all the important information for these services in the Online Service Center.

You desire further advertising channels – e. g. promotion vehicle, serviettes, multi-storey car park banners – or have an idea you want to advertise? We will help you to create the result you have in mind.

Get expert support

Do you strive to make optimal use of advertising material when presenting your company at the fair? As a subsidiary agency of Spielwarenmesse eG we know both - the market and the exhibition business. Benefit from our expertise. For more information see www.dierotenreiter.com or contact us directly at +49 911 9981340.

Show your company in our guides!

  • LicenseGuide
  • TrendGuide
  • Guide for the Special Area - Baby & Infant Articles
  • Guide - Toys meet Books
    Are you exhibiting non-book items that are suitable for the book trade? Seize this chance to specifically target the book sellers at this year's Spielwarenmesse® by securing your place in the  Toys meet Books Guide.

Further Spielwarenmesse® media services

  • Print catalogue
  • Online catalogue
  • Spielwarenmesse® App
  • Event calendar
  • Coupon booklet
    Be part of the new coupon booklet. The new coupon booklet will be actively distributed to all the visitors of Spielwarenmesse® on the exhibition grounds. You can also create your own coupon.

You can find a complete overview of our comprehensive range of services and all the important information for these services in the Online Service Center.

Your advertisement in the world's largest B2B toy magazine

“Spirit of Play” is the Spielwarenmesse® magazine, and the only toy magazine with global distribution. With international topics and industry knowledge, the magazine is aimed at new buyers and decision-makers in the toy industry. It will be posted worldwide in November 2018.

Get to know the magazine "Spirit of Play"


Press work is a key instrument for setting trends and putting you a decisive step ahead of the competition. This is why we would like to help you approach the media and supply them specifically with relevant information about your company and products. Profit from our experience and contacts and use our attractive offers developed specially for you. Active press work makes sure your information reaches the desired target group before, during and after the fair

Our services

  • Press Conference and Event Facilities
  • Press Boxes
  • Electronic Press Boxes
  • news aktuell distribution service
  • Online Press Contact Database
  • Online Press Event Planner

You can find a complete overview of our comprehensive range of services and all the important information for these services in the Online Service Center.

Further advice for your pr

Presentation of products and innovations

Special Area Baby and Infant ArticlesPressPreviewTech2PlayToyAwardToys meet BooksTrendGallery

At the PressPreview you can present your products and attract the attention of the media before the official start of the fair.

Date: Tuesday, 29 January 2019
Time: 9:00 am – 12:30 pm
Venue: NCC Ost

Your benefits

  • A one-time-only media forum for staging new products presentation on the day before the fair
  • Press coverage to support sales promotions on opening day
  • A full service package for quickly organising participation
  • Around 400 media representatives and 480 top buyers

To the application for the PressPreview via the Online Service Center

[Translate to English:] Showtime Logo

The new activity area for Festive Articles, Carnival, Fireworks

Benefit from secondary product placements on inspiring decorative surfaces. With the approximately 200m² large "Showtime" activity area in Hall 8 you have plenty of opportunities to put your products in the spotlight on topics such as anniversary, wedding, party, licenses and much more.

To the registration for the Showtime activity area

Icon Baby and Infant Articles

At the special area Baby and Infant articles between halls 2, 3 and 4 you can present your fair innovations in a suitable environment. Benefit from this opportunity of free second display space for your products.

To the special area Baby and Infant articles registration

Put the spotlight on your technological toys and show trade visitors your latest innovations inspired by technology! On the activity area in Hall 4A, you will have the opportunity to place your technological products in an attention-grabbing position.

To the Tech2Play registration

The TrendGallery is where the latest products as well as the most important trends of the toy industry are presented in a clear and structured way in a dedicated area that covers more than 1,000 m² in Hall 3A. You can be a part of the TrendGallery, too! You have two options to choose from.

New product presentation

Exhibitors can use this opportunity to present their new product or innovation to the professional audience in this unique setting.

Advantages:

  • Secondary placement of your new products. Visitors have the chance to come across them in two different locations
  • Available in three different sizes
  • Inclusion in the TrendGuide, the reference work for visitors

Generate more attention and book your showcase!

Toy Trend Area 2019

We will be putting the focus in three promising toy trends for you and are offering you the chance to position yourself as a trendsetter with your products.

Do you have a product that fit to one of the three trends of 2019? Then join us and apply for a participation in the TrendGallery.

On 17 October you will receive further information.

The ToyAward is presented annually to the best new products at the fair. The winners can use this quality label for their marketing measures – and also profit from a free second display space in hall 3A during the Spielwarenmesse®, the international media coverage, the increased attention of buyers and many additional marketing services.

You can enter up to three new products for the competition for free!

Registration available from September on at www.toyaward.com

The special area Toys meet Books is located at prominent position within the area of Entrance Mitte. It is designed for the target group of booksellers to find out more about toys as an attractive addition to their product ranges. Besides informative talks and guided tours there will be selected exhibitors of the Spielwarenmesse® presenting products particularly suitable for booksellers. For questions concerning Toys meet Books please contact Niklas Renner.

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Newsletter

Stay informed with trends and developments of the toy market. Register for one of our newsletter.