Spielwarenmesse: Toy safety & special areas

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Spielwarenmesse® worldwide


Special Areas

Special Areas for special interests. The special and activity areas at the toy fair in Nuremberg provide presentation opportunities for many international exhibitors with focus on technological toys, additional assortements for the book tade, several country pavilions, test and inspection institutes in the Testing & Inspecting Center and the games community in the GamesCafé.

Toys meet BooksTech2PlaySpecial Area Baby and Infant ArticlesBest of ChinaInternational Pavilion: KoreaInternational Pavilion: SpainGamesCafé

Games, puzzles, wooden toys, lifestyle products, school supplies, handicrafts, licensed products, ... at the Spielwarenmesse® you found the inspiration to attract additional groups of buyers. Here you got tips and know-how in a first time special tailored for the book trade.

Get to know Toys meet Books

Tech2Play Logo

From robots to RC products to augmented reality - the development of technological toys is fast. The activity area Tech2Play in Hall 4A offered these four categories: Robot Toys, Virtual Play, RC Toys, Electronic Learning. The various categories featured in the promotion area encouraged visitors not only to browse but also to get involved.

More about the activity area Tech2Play

Products for babies and infants wee in the spotlight at the Spielwarenmesse®. The extensive spectrum of products in the baby and infant range was reflected in a special area located between halls 2, 3 and 4 in these five sub-groups:

  • Baby Toys
  • Baby Textile
  • Travel Systems
  • Care & Food
  • Home & Safety

This area provided a good insight into the diversity of baby and infant products on display throughout the exhibition center in Nuremberg. The light and airy passageway was a source of inspiration for you wondering which products from this product range will complement your business models most successfully. A quiet zone with catering and hospitality facilities gave the opportunity to relax and contemplate.

International exhibitors in one place

Around a dozen nations exhibited in their own country pavilions at Spielwarenmesse®. This offered you the best condition for specifically finding the products of individual international markets.

All exhibitors in the International Pavilions 2018 are listed in the International Pavilion Guide.

Meeting point of the games community

They rolled the dice, rattled the toy figures, and saw game designers presenting their latest game ideas in the exhibitor foyer in hall 11.0. The GamesCafé is the centre for contact with the professional international games community. Here, you could meet game designers, tabletop games experts, publishers or game initiatives. This information, discussion and contact platform gave you many ideas on how to highlight games in your shop. You had the chance to develop concepts for game presentation events with the help of the game designers. The GamesCafé presented an extra feature with a small exhibition from the collection of the German games archive.

The GamesCafé is a cooperation between the German games archive, the game designer association and Spielwarenmesse eG. 

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Testing & Inspecting Center

Test and inspection institutes at the Spielwarenmesse®

More than a million products compete for the visitors’ attention at Spielwarenmesse®. They all promise to be fun to play and make children’s eyes light up. But are they also safe? Nowadays, quality and safety dominate the toy industry. Spielwarenmesse® provided lots of useful information on these issues. Manufacturers and traders could find out all about toy safety in the Testing & Inspecting Center throughout the fair. The national and international test and inspection institutes there in hall 11.1 provided information about test procedures and safety requirements. 

  • News about toy safety

    News about toy safety

    Spirit of Play - The Global Toy Magazine

    The toy magazine of Spielwarenmesse® contains interesting articles and daily news on toy safety.

    Read more


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Stay informed with trends and developments of the toy market. Register for one of our newsletter. Information about the data protection regulations can be found here.